I recently visited the senior web developer for Higher Images Inc.. Upon entering his home I was greeted by the cutest (yes, cutest) puppy I ‘ve seen in years. Being a dog person, I instantly put our work related agenda behind me and played with the puppy. Needless to say we didn’t get much “work” completed. While we recessed with the pup ,I was told of a interesting problem the new dog had created. Knowing puppies I thought ,”what did he chew up or contaminate?” well it seems that this problem was a bit bigger that the usual puppy pranks.

Geico home owners insurance was informed of the new addition to the family , and requested that they seek another home insurance provider. at first i thought that this is probably standard procedure for a dog with size potential (the pup is a Great Dane). I asked if the policy stated anything that may have alerted the home owner of this consequence, and was told there is a clause about the “pit-bull” breed. So, why has geico taken such a posture toward the Great Dane?

Our developer and I thought that this must be an issue with other Great Dane enthusiast, so we started a petition @ Geico and Great Danes., I hope by letting the public know about animal biased insurance company’s we can help all pet owners of all types an breeds.

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The growing list of industries ,that are poised to embrace the “local” internet marketing profile, are led by legal services. Many would agree that this is a long overdue courtship. The legal community stands to reap huge rewards from the internet: presence, brand building and lead generation will all be expected by-products of a well structured online marketing strategy. Conventional media is slipping by the way side while internet and other emerging medias steal the spotlight. In an industry driven by big ego’s, and supported by even bigger payouts, the legal industry itself will feel a paradigm shift. The internet consumers demand a quality product at a discounted price. The premise of the internet is to level the playing field for all advertisers (no matter who you are). The end user (consumer) wants to do their do diligence, window shopping for price. The internet allows this type of price shopping, with minimum inconvenience to the consumer. This is where the shift will occur. High priced billable hours will diminish and be replaced by virtual/online interfaces with legal documents and drive thru style attorneys answering InstantMessage-like chat lines. We have sealed are own destiny so to say, a sluggish economy and growing jobless rates, mean less disposable income for legal fee’s. Will lawyers restructure their fee schedules to accommodate these economic changes? “Probably not”. [Read more →]

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