During a planning meeting for PodCamp Pittsburgh 4, an interesting relevance was made, while sharing my fishbowl with Justin Kownacki about the use of online video platforms and how too many video submissions can be bad.

In my eyes, video submission platforms like Youtube, Blip and Veoh hold hidden value for SEO. The use of these platforms to, blast video everywhere you can as many videos as you can, seems to displace competition. Think of the hundreds if not thousands of individually optimized profile pages you have created. Many of these video platforms have a far superior rank, in the eyes of search engines, over your website. For internet marketing purposes video optimization, can be the difference between the 1st page and the 5th page!

Now remember there is an entirely different group of users,producer and directors, who use these same video engines to promote their work. For many of these types of users the argument is solid, too much visibility=retarded ability to turn profit. As engagement points grow, so do the syndication of “free” content. Until now many, if not all, video submission platforms started with a “free” submission pitch. (and a pitch it was) Today the emergence and embrace of online video, television and other collaborations of media online, have pursued “profit generating” revenue models. (good luck with that) The fact remains that there is a such thing as too much syndication from this perspective.

The real question now is, how are you supposed to use these platforms? and which group of users will prosper?

“Can’t we all just get along” R.K.

Tags: Punch Lines by mike
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Well at least, Video Optimization used to be a great search engine marketers dirty little secret.

I was reading a great post by, a favorite search marketing analyst, David Berkowitz. I wish I could say that I liked the idea of others condoning the fact that video optimization results are in fact showing up on the first page. I have outlined some basic how-to practices for starting your own video optimization.

With money becoming harder to come-by, many companies will try to embrace SEO in-house. This could be good or bad, you can save money but, sacrifice quality.

A tip for those who have recently been burdened with “Online Advertising or Internet Marketing”:

Dont buy anything!

There isn’t any “set-it-and-forget-it” or SaaS remedy for great SEO. Look at the things that you already have around the office to build your online crusade. (Powerpoints, Commercial, Press Release, Company News/Events) All of these day to day things can create a solid SEO foundation on $0 budget.

POWER POINTS:

These contain images/slides that can be added to every image based directory (Flickr, Picasa, Snapfish…), by using keyword rich titles and redundant keywords (lawyer pittsburgh, Lawyer Pittsburgh) and a solid description.

COMMERCIAL/VIDEOS:

Not much to say but use keyword rich titles and redundant keywords (lawyer pittsburgh, Lawyer Pittsburgh) and a solid description. Submit to TubeMogul.

PRESS RELEASE/NEWS:

These types of text based contributions are often overlooked. Many of these files can be added to a company blog or submitted to various PR websites and submission platforms. Remember to use keyword rich titles and redundant keywords (lawyer pittsburgh, Lawyer Pittsburgh) and a solid description.

All of the above mentioned techniques will definitely help to propel your site to the tops of search results for the “keyword(s)” you chose for your titles,descriptions and keywords. I have used this technique first hand in a very lucrative market LAW. Making Law Easy was my guinea pig for Video Optimization (don’t tell them). Their website had a first page rank on Google for “Pittsburgh Lawyers”.

To finish up, try these techniques yourself or recommend your “in-house-seo” to review some homegrown SEO options before spending a fortune on NOTHING!

Tags: Punch Lines by mike
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I have recently taken it upon myself to begin to preach the good word of “SEO” to others. I had a workshop on “SEO for Blogs” at Pittsburgh PodCamp3. I have addressed a group of attorney at a recent “The Best Of Legal Technology” aka. TBOLT in conjunction with the  Allegheny County Bar Association on the topic of applying web 2.0 to your current marketing. This turned out to be a Q&A session about what I techniques I use and some “holistic marketing” tips.

This may take some explaining why I was attending a legal conference. I have recently embarked on an entrepreneurial crusade. I am now working on Making Law Easy. Making Law Easy is a collaboration of different forms of web 2.0 media. I have applied an extensive library of Free Legal Podcasts. These podcast will serve our biggest client, the consumer. During our last market analysis of online legal lead generation 1-2-3 Law Group, a virtual law firm. We were able to prospect for online market share by practice area. We also uncovered the largest and most powerful demographic of clients, the “Free Legal Help”. There seemed to be a large amount of do-it-your-selfers going online to learn, or in some case mis interpret, the law. I was faced with a big traffic low revenue decision. In the mean time I had to give this legion of poverty something to help, Podcasts.

I now had the power of the “free legal help” traffic to propel my site to the top. I added some other techniques that loyal subscriber can figure out.

This all stemmed from an article I read on a flopped “Social Media” presentation at a legal conference. I agree with the author that there needs to be less BS and more real innovation. I myself have contributed to the growth of the legal industry with workshops and speaking engagements. Now I will provide a distinct few attorneys the privileged of riding the coat tails of Making Law Easy and provide a return more than money.

…….Give a man a fish, feed him for a day

Teach a man to fish and feed him forever…..

Tags: Punch Lines by mike
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