Well at least, Video Optimization used to be a great search engine marketers dirty little secret.
I was reading a great post by, a favorite search marketing analyst, David Berkowitz. I wish I could say that I liked the idea of others condoning the fact that video optimization results are in fact showing up on the first page. I have outlined some basic how-to practices for starting your own video optimization.
With money becoming harder to come-by, many companies will try to embrace SEO in-house. This could be good or bad, you can save money but, sacrifice quality.
A tip for those who have recently been burdened with “Online Advertising or Internet Marketing”:
Dont buy anything!
There isn’t any “set-it-and-forget-it” or SaaS remedy for great SEO. Look at the things that you already have around the office to build your online crusade. (Powerpoints, Commercial, Press Release, Company News/Events) All of these day to day things can create a solid SEO foundation on $0 budget.
POWER POINTS:
These contain images/slides that can be added to every image based directory (Flickr, Picasa, Snapfish…), by using keyword rich titles and redundant keywords (lawyer pittsburgh, Lawyer Pittsburgh) and a solid description.
COMMERCIAL/VIDEOS:
Not much to say but use keyword rich titles and redundant keywords (lawyer pittsburgh, Lawyer Pittsburgh) and a solid description. Submit to TubeMogul.
PRESS RELEASE/NEWS:
These types of text based contributions are often overlooked. Many of these files can be added to a company blog or submitted to various PR websites and submission platforms. Remember to use keyword rich titles and redundant keywords (lawyer pittsburgh, Lawyer Pittsburgh) and a solid description.
All of the above mentioned techniques will definitely help to propel your site to the tops of search results for the “keyword(s)” you chose for your titles,descriptions and keywords. I have used this technique first hand in a very lucrative market LAW. Making Law Easy was my guinea pig for Video Optimization (don’t tell them). Their website had a first page rank on Google for “Pittsburgh Lawyers”.
To finish up, try these techniques yourself or recommend your “in-house-seo” to review some homegrown SEO options before spending a fortune on NOTHING!
Tags: Punch Lines by mike
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