At a recent Entrepreneurial Thursday Pittsburgh start-up Making Law Easy, shared some of its formula for success with entrepreneur super star Ron Morris. The event was hosted at Little E’s Jazz Club and Jessica Lee provided more than emcee lyrics. The panel of local entrepreneurs was limited but thorough. Mike Munz from Making Law Easy let the crowd know how to find “right lawyer for the right job”. While Nick Pinkston shed light on the value of idle manufacturing equipment.

The opportunity for local ideas to blossom has never been more prevalent than NOW! If you are not making moves than watch closely at the moves made around you.

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During a planning meeting for PodCamp Pittsburgh 4, an interesting relevance was made, while sharing my fishbowl with Justin Kownacki about the use of online video platforms and how too many video submissions can be bad.

In my eyes, video submission platforms like Youtube, Blip and Veoh hold hidden value for SEO. The use of these platforms to, blast video everywhere you can as many videos as you can, seems to displace competition. Think of the hundreds if not thousands of individually optimized profile pages you have created. Many of these video platforms have a far superior rank, in the eyes of search engines, over your website. For internet marketing purposes video optimization, can be the difference between the 1st page and the 5th page!

Now remember there is an entirely different group of users,producer and directors, who use these same video engines to promote their work. For many of these types of users the argument is solid, too much visibility=retarded ability to turn profit. As engagement points grow, so do the syndication of “free” content. Until now many, if not all, video submission platforms started with a “free” submission pitch. (and a pitch it was) Today the emergence and embrace of online video, television and other collaborations of media online, have pursued “profit generating” revenue models. (good luck with that) The fact remains that there is a such thing as too much syndication from this perspective.

The real question now is, how are you supposed to use these platforms? and which group of users will prosper?

“Can’t we all just get along” R.K.

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Well at least, Video Optimization used to be a great search engine marketers dirty little secret.

I was reading a great post by, a favorite search marketing analyst, David Berkowitz. I wish I could say that I liked the idea of others condoning the fact that video optimization results are in fact showing up on the first page. I have outlined some basic how-to practices for starting your own video optimization.

With money becoming harder to come-by, many companies will try to embrace SEO in-house. This could be good or bad, you can save money but, sacrifice quality.

A tip for those who have recently been burdened with “Online Advertising or Internet Marketing”:

Dont buy anything!

There isn’t any “set-it-and-forget-it” or SaaS remedy for great SEO. Look at the things that you already have around the office to build your online crusade. (Powerpoints, Commercial, Press Release, Company News/Events) All of these day to day things can create a solid SEO foundation on $0 budget.

POWER POINTS:

These contain images/slides that can be added to every image based directory (Flickr, Picasa, Snapfish…), by using keyword rich titles and redundant keywords (lawyer pittsburgh, Lawyer Pittsburgh) and a solid description.

COMMERCIAL/VIDEOS:

Not much to say but use keyword rich titles and redundant keywords (lawyer pittsburgh, Lawyer Pittsburgh) and a solid description. Submit to TubeMogul.

PRESS RELEASE/NEWS:

These types of text based contributions are often overlooked. Many of these files can be added to a company blog or submitted to various PR websites and submission platforms. Remember to use keyword rich titles and redundant keywords (lawyer pittsburgh, Lawyer Pittsburgh) and a solid description.

All of the above mentioned techniques will definitely help to propel your site to the tops of search results for the “keyword(s)” you chose for your titles,descriptions and keywords. I have used this technique first hand in a very lucrative market LAW. Making Law Easy was my guinea pig for Video Optimization (don’t tell them). Their website had a first page rank on Google for “Pittsburgh Lawyers”.

To finish up, try these techniques yourself or recommend your “in-house-seo” to review some homegrown SEO options before spending a fortune on NOTHING!

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