Many Industry Specific Conferences Offer Wolves in Sheeps Clothing in Social Media
I have recently taken it upon myself to begin to preach the good word of “SEO” to others. I had a workshop on “SEO for Blogs” at Pittsburgh PodCamp3. I have addressed a group of attorney at a recent “The Best Of Legal Technology” aka. TBOLT in conjunction with the Allegheny County Bar Association on the topic of applying web 2.0 to your current marketing. This turned out to be a Q&A session about what I techniques I use and some “holistic marketing” tips.
This may take some explaining why I was attending a legal conference. I have recently embarked on an entrepreneurial crusade. I am now working on Making Law Easy. Making Law Easy is a collaboration of different forms of web 2.0 media. I have applied an extensive library of Free Legal Podcasts. These podcast will serve our biggest client, the consumer. During our last market analysis of online legal lead generation 1-2-3 Law Group, a virtual law firm. We were able to prospect for online market share by practice area. We also uncovered the largest and most powerful demographic of clients, the “Free Legal Help”. There seemed to be a large amount of do-it-your-selfers going online to learn, or in some case mis interpret, the law. I was faced with a big traffic low revenue decision. In the mean time I had to give this legion of poverty something to help, Podcasts.
I now had the power of the “free legal help” traffic to propel my site to the top. I added some other techniques that loyal subscriber can figure out.
This all stemmed from an article I read on a flopped “Social Media” presentation at a legal conference. I agree with the author that there needs to be less BS and more real innovation. I myself have contributed to the growth of the legal industry with workshops and speaking engagements. Now I will provide a distinct few attorneys the privileged of riding the coat tails of Making Law Easy and provide a return more than money.
…….Give a man a fish, feed him for a day
Teach a man to fish and feed him forever…..



